Choosing the right copywriter for your brand is quite the daunting task. There’s so many factors to take into account, from the message you’re trying to deliver to the writer’s skill, expertise and knowledge in your field.
But when you’ve been in the industry long enough, it’s easy to find hacks to help you narrow your options down and choose the right creator for your content.
Here are 4 questions that you should ask yourself before choosing a copywriting agency for your firm.
Does the company have experience in content writing for your particular project?
While copywriting seems like one simple task, it is important to remember that the service holds a huge number of different content types under its umbrella. From slogan creation, blog posts, website development and brochure writing to identity creation, profile development, e-commerce content and script writing, the possibilities are many.
This is why one of the key secrets to finding the right content writer for your brand lies in determining whether or not they have experience in the right type of content. Hiring an agency staffed with bloggers and journalists, for example, does not suit your brochure writing or script development needs.
In short, understanding which types of content the company excels at is absolutely necessary.
Will the writer be familiar with your domain?
Medical writing, marketing writing, financial writing… there’s a million and one domains where writers can let their skills loose, but mastering one field doesn’t necessarily mean thriving in another. When looking for a writing agency, it is important to find a company that counts talented writers as well as subject matters experts among its team. This way, both your linguistic and technical needs go answered.
What is their past experience?
When it comes to finding the right content creator, you can never go overboard.
Ask for work samples and client testimonials when considering agencies, in order to understand their skillset and portfolio better. In some cases, you can even ask to be put in direct contact with select clients.
Remember that you are collecting their work samples to answer a simple question: can they satisfy the breadth of your content requirement?
Do they have a unified process?
Finally, understanding the process used by the copywriting agency is key to working out if they will be a good fit for your business.
Look for the following:
- Pricing Structure: Is the copy priced by work volume, time or project? Are costs fixed or could additional fees emerge at a later stage?
- Briefing Process: How are projects started and what input is required from you?
- Turnaround Timeframe: How quickly will the content be delivered to you?
- Editing and Revisions: Are pieces also edited before delivery? How many revisions are included?
- Delivery: How can content be delivered? Do they offer custom formats for specific project types?
The right agency will have a system in place for all of the above, but will also leave room for changes and varying nuances from one type of content to the other.
Remember, it’s okay to ask questions. After all, you’re only looking to understand exactly how your work will be produced and whether or not your ideas will register and flow with your chosen agency. And who knows, with a little bit of luck and some good work, you’ll soon find yourself one step closer to choosing the right copywriting agency for your business.