Neil Patel, a Content Marketer from the USA, translated his website into 82 different languages, only to see a whopping 47% increase in search traffic in just three weeks.
When I stumbled upon this information, it made me stop and think about the importance of localizing content and its direct impact and influence on targeting audiences.
The truth is that the majority of content found online is written in English, and thus directly competing to rank higher in search engines.
However, what we often fail to remember is that the ability to reach out to any target audience in their “local” language not only reduces the competition, but also increases search traffic to the desired website or page in an organic manner. This could mean everything from recreating content in an entirely different language, to readjusting the same language to fit the expectations and cultural nuances of a different target audience.
So why not go outside the proverbial box and actually tailor your content to your audience, even if it means straying away from traditional English?
Here are three unique ways Content Localization can improve traffic on your website.
It improves your SEO ranking with targeted traffic
Optimizing your content for search engines by shoving keywords left and right into your piece no longer cuts it. Content today needs to be drafted with more in mind. It’s not just about fitting into a boxed keyword criteria, but about catching your audience’s attention and properly conveying what you have to offer and why your target demo needs it.
The idea here is to use the right keywords for your local audience. This helps in creating engaging messages that have greater value and more potential to retain visitors. By doing so, you also naturally decrease the bounce rate and increase the time frame of every session, indicators that are extremely fundamental when it comes to your SEO ranking.
It projects your brand’s “work” locally to gain better recognition
Businesses today rely heavily on brand recognition. When you develop your brand, your starting move is to define ways to reach your target audience in an effective manner. Because your message is competing to rank higher on search engines, Content Localization helps you reach out to your target audience in a more compelling way.
It plays a direct and important role in relaying your brand’s essence to its primary target audience and also helps in gaining more recognition amongst these audience groups.
It increases conversion rates on your website
Content Localization gives your readers a chance to absorb your brand message organically and easily. This is largely because localized content echoes the consumer’s sentiments to help make a more informed decision.
Content Localization is also far superior to Content Translation when it comes to influencing website conversation rates. While the latter merely translates words into another language, the former relies on intuitiveness to find the more fitting counterpart to the word, even if it isn’t always the exact translation.
In that instance, writers take a step further by keeping in mind the perception of the target audience based on geographic specifications and cultural nuances. This helps you naturally connect to your readers, encouraging them to make quick decisions and improving your conversion rates in the process.
There are many more ways in which Content Localization can help your brand. To learn more about this service, leave us your queries in the comment section below, and feel free to check out some of our other blog posts.