Research suggests that as of May 2016, over 60 Trillion pages are indexed on Google, with 75% of users never moving past the first page on any search engine and 70-80% of browsers ignoring paid ads and focusing on organic results instead. In light of such staggering figures, how do you keep your page on top of the food chain? The answer is quite simple: SEO.
1. What is SEO?
In simple terms, SEO (Search Engine Optimization) is the use of specific terminology and content-related keywords in order to optimize both user experience and search visibility.
2. Why is it important?
A whopping 93% of online experiences begin with search engines. With that in mind, it’s been noted that the use of proper vernacular can severely enhance your page’s online presence, improving your visibility and multiplying your visitor count on a daily basis.
3. What does it consist of?
Essentially, SEO begins with the creation of a comprehensive list of topical words and heavily-searched terms to include in your pages.
Good SEO is the real driving force behind successful online visibility and optimal user experience.
4. How does it work?
Just like everything else, there is both a right and a wrong way to achieve proper SEO. Through trial and error, field experts have compiled a list of guidelines to follow in order to continuously provide successful SEO and the best online visibility.
While finding the correct terminology is the basis of SEO, the use of topical words is not enough on its own. If you simply insert keywords into your pages without the proper research and reasoning, you’re more likely to diminish your chances.
Instead, start by getting rid of dead-weight pages. Complicated websites and over-expanded sitemaps tend to push away both users and search engines. Alternatively, focus your content into a minimal number of pages with relevant content and well-crafted copy.
Another way to keep your content compatible is by shortening URLs. Get rid of excessively long titles and descriptions in any link, congesting URLs instead and keeping everything short and to the point.
Otherwise known as heavily-searched words, modifiers are general terms that tend to pop up in the majority of searches, such as the year you’re in or common words like “best”, “review”, or “how to” among others. By creating titles that combine both keywords and modifiers, you can optimize your visibility and reinforce your SEO.
Don’t shy away from lengthy content
One of the most common misconceptions of our times is the idea that people do not like to read anymore and will often stick to a maximum of 500 words before they move on to another page. While the former is true in some instances, it is in no shape or form a general rule and should to be taken to heart every single time.
After all, it is also believed that the internet has come to offer book alternatives that include multiple forms of media, and that most certainly includes written text. Users interested in a certain topic will likely want to read longer content.
Prioritize context over word count
Even though lengthy content is encouraged, it is important to remember that the context is more important than the word count. Do not write content for content’s sake because it will more likely fall flat and will decrease value. Focus your energy on finding the right terminology in order to enhance your SEO instead and write your content with that in mind.
Lastly, the fact that these users are already on your page means that they are interested in what you have to offer, so don’t be afraid to include lengthy passages and focus instead on crafting solid and relevant copy infused with the right mix of modifiers and keywords for optimal results.