Choosing the right copywriter for your brand is quite the daunting task. There’s so many factors to take into account, from the message you’re trying to deliver to the writer’s skill, expertise and knowledge in your field.
But when you’ve been in the industry for long enough, you know that there are quite a few hacks that you can try in order to narrow down your options and choose your most suitable content creator.
Here are 4 questions that you should ask yourself before choosing a copywriting agency for your firm.
Does the company have experience in content writing for your particular project?
While copywriting seems like one simple task, it is important to remember that the service holds a huge number of different content types under its umbrella. From slogan creation, blog posts, website development and brochure writing to identity creation, profile development and script writing, the possibilities are many.
This is why one of the key secrets to finding the right content writer for your brand lies in determining whether or not they have experience in the right type of content. Hiring an agency staffed with bloggers and journalists, for example, will not exactly work if you require brochure writing or script development. Understanding which types of content the company in question excels in is absolutely necessary.
Will the writer be familiar with your domain?
Medical writing, marketing writing, financial writing… there’s a million and one domains where writers can let their skills loose, but excelling in one field doesn’t necessarily mean thriving in the other. When looking for a writing agency, it is important to find a company that holds among its team a combination of talented writers as well as subject matters experts. This way, both your linguistic and technical needs go answered.
What is their past experience?
When it comes to finding the right content creator, you can never go overboard.
Ask for work samples and client testimonials when considering agencies, in order to understand their skillset and portfolio better. In some cases, you can even ask to be put in direct contact with select clients.
Remember that you are collecting their work samples to answer a simple question: can they satisfy the breadth of your content requirement?
Do they have a unified process?
Finally, understanding the process used by the copywriting agency is key to working out if they will be a good fit for your business.
Look for the following:
- Pricing Structure[Symbol]Isthe copy priced by the work, hour or project? Are costs fixed or could there be any additional fees?
- Briefing Process[Symbol]How are projects started and what input is required from you?
- Turnaround Timeframe[Symbol]How quickly will the content be delivered to you?
- Editing and Revisions[Symbol] Are pieces also edited before delivery? How many revisions are included?
- Delivery[Symbol]How can content be delivered? Do they offer custom formats for specific project types?
Remember, it’s okay to ask questions. After all, you’re only looking to understand exactly how your work will be produced and whether or not your ideas will register and flow with your chosen agency.
So with a little bit of luck and some good work, you’ll soon find yourself one step closer to choosing a permanent copywriting agency that works for your business.